marigolds were first cultivated and appreciated by the aztecs… they were recorded in the de la cruz-badiano aztec herbal manuscript (a document describing the medicinal properties of various plants) in 1552. these “herbs of the sun” were believed to have both healing and magical qualities and were used to cure hiccups, treat getting struck by lightening and employed as love charms. they are symbols of passion and creativity and have been incorporated into spiritual ceremonies across the continents… and now they serve as the namesake for san francisco’s loveliest floral shop.